Retro stock photos
The amount of copies made is called the print run. This amount is usually defined before the purchase of the image. Any reproduction of the image beyond this stipulated number will mean that the buyer will have to pay a fee per brochure. This fee is usually about 1-3 cents. Magazines which have large print runs cannot use retro stock photos. They instead have to purchase the images with a rights managed license or hire in house photographers.